Privacy policy

Last updated: September 24, 2025

Bull Threads Co. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Bull Threads Co. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted by law:

Contact details (name, billing/shipping address, phone number, email).
Financial information (payment details, transaction history).
Account information (username, password, preferences, settings).
Transaction information (items you view, add to cart, purchase, return, exchange, or cancel).
Communications (customer support inquiries, messages).
Device information (browser, IP address, device ID, network info).
Usage information (interactions with the Services, navigation, activity logs).

Personal Information Sources

We may collect information from:

Directly from you (when you create an account, place an order, contact us).
Automatically (cookies, pixels, analytics tools).
Service providers (Shopify, payment processors, shipping carriers).
Partners or third parties (such as advertising platforms).

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services (process payments, fulfill orders, remember preferences, recommend products).
Marketing and Advertising (to send promotions and to show you relevant ads across platforms, including Facebook and Instagram).
Security and Fraud Prevention (account authentication, fraud detection, public safety).
Customer Support and Communication (respond to inquiries, manage your account).
Legal Reasons (comply with applicable law, respond to legal requests, enforce our policies).

Targeted Advertising and Analytics

We use the Meta (Facebook) Pixel, advanced matching, and Conversions API, as well as similar technologies, to better understand how customers interact with our store and to deliver more relevant advertising. This means that customer activity data (such as page views, add-to-cart actions, and purchases) may be shared with Facebook/Instagram and other partners for advertising and analytics purposes.

You can control how Facebook uses your data for advertising by adjusting your preferences in your Facebook account (see “Off-Facebook Activity”), or by using industry opt-out tools such as the Digital Advertising Alliance opt-out page.

How We Disclose Personal Information

We may disclose your information:

With Shopify, vendors, and service providers (payment processors, IT, analytics, shipping providers).
With business and marketing partners for advertising and promotional purposes (including personalized ads across different websites and merchants).
When you direct us (for shipping, social integrations, etc.).
Within our corporate group/affiliates.
In connection with business transactions (merger, acquisition, bankruptcy).
To comply with legal obligations or to protect rights and safety.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes information about your interactions with our store as part of providing its platform. Shopify may use aggregated data across merchants to provide enhanced features. To learn more, visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

Our Services may link to external websites or platforms. We are not responsible for their practices. Please review their privacy and security policies before using them.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect data from anyone under the age of majority.

Security and Retention

No system is perfectly secure, but we use commercially reasonable measures to protect your information. We retain data only as long as necessary for business, legal, and compliance purposes.

Your Rights and Choices

Depending on your location, you may have rights including:

Access / Know what personal data we hold.
Delete your personal data.
Correct inaccurate information.
Portability (request a copy of your data).
Opt out of targeted advertising and data sharing.
Manage communication preferences (unsubscribe from marketing).

You can exercise these rights by contacting us (see “Contact” below).

Complaints

If you have complaints about our processing of your data, contact us directly or with your local data protection authority.

International Transfers

We may transfer and process your information outside your country. Where required, we rely on standard contractual clauses or other approved mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a new “Last Updated” date.

Contact

If you have questions about this Privacy Policy or would like to exercise your rights, contact us at:

📧 contact@bullthreads.com
📍 5900 Balcones Drive STE 100 Austin, TX, 78731, US